FeedConstruct has continued to expand its global footprint after acquiring the worldwide exclusive data and streaming betting rights to the East Asia Super League (EASL). 

In what has been described as a ‘landmark multi-year agreement’, FeedConstruct will begin supplying exclusive data and streaming betting services with immediate effect, and will continue to do so throughout next season. 

Exclusive coverage of the action will be made available to FeedConstruct’s partners on a global scale, with the exception of Hong Kong.

Narek Harutyunyan, Chief Executive Officer at FeedConstruct, said: “Signing a multi-year agreement with EASL is an important step for FeedConstruct. East Asia is a fast-growing region for sports, with strong fan engagement and increasing demand for quality content. 

“Through this partnership, we aim to provide our partners with reliable access to EASL competitions across our global network.”

Featuring top performing teams from leagues across Japan, South Korea, the Philippines, Mongolia, Hong Kong, Chinese Taipei and Macau S.A.R, FeedConstruct is continuing to expand its footprint across East Asia. 

With basketball viewership in East Asia exceeding 100 million people, this partnership opens up the door for FeedConstruct as the “must-have” partner for any sportsbook looking to expand across the region. 

The deal, FeedConstruct said, goes beyond an acquisition of data rights, and instead shows the brand’s commitment to securing a strong position within the “champions league of professional men’s basketball” in East Asia.

“We are thrilled to join forces with FeedConstruct in this landmark partnership,” said EASL CEO, Henry Kerins. 

“This collaboration reflects our deep commitment to ensuring that EASL’s data reaches the world responsibly, accurately, and with the integrity our league demands. The demand for official, high-quality sports data continues to grow at an extraordinary pace, and we believe that aligning with a partner of FeedConstruct’s calibre and global reputation accelerates our mission to elevate EASL’s profile on a truly global scale. 

“While we recognise the complexities and sensitivities surrounding the betting industry, we are committed to approaching this space thoughtfully and in full alignment with the standards and values of our league and its stakeholders. This is a partnership we are genuinely proud of.”