Finixio has expanded its media inventory for sports betting, announcing the launch of new portals for the Balkans, Germany and Japan.

Acquiring the high value domain of Kladionica.com (Bookmaker.com) – Finixio launches its new betting community for the regulated Balkan markets of Croatia, Serbia and Bosnia.  

In addition, the London-based affiliate publisher will expand its European footprint by launching WettanbieterBonus.de – a review portal specifically customiseed for Germany’s new sports betting market under the laws of the GlüNeuRStv regime.

The publisher’s launch of JapaneseBetting.com aims to service Japanese sports fans with an optimal bookmaker review and news portal, that will provide specific coverage-and-results on the popular markets of baseball, sumo and horseracing.

Finixio founder Adam Grunwerg underscored that each portal was fully localised and focus on customised UX and personalisation  

“Our goals for 2022 are to continue our growth, expand into new markets and revamp our websites to make them industry leaders.” Grunwerg explained.

“This includes an increased focus on personalisation, user ratings, tools and high-quality news. We also aim to keep on top of upcoming or newly regulated betting regions such as Brazil, Chile, Ukraine and Canada.”

The new sports betting portals see Finixio expand its existing affiliate network to +50 websites covering the disciplines of Finance, igaming and cryptocurrencies.