GAMSTOP has announced an expansion of its senior leadership team, having appointed Simon Reynolds as a Non-Executive Director of the National Online Self-Exclusion Scheme.

The responsible gambling awareness organisation has expressed confidence in the ‘knowledge and experience’ of safe betting policies and procedures due to his 30 years’ of cross-sector experience in the industry.

The new hire’s former positions include the role of Compliance Director for Entain, whilst he most recently served as the Chief Compliance Officer for Buzz Bingo.

Jenny Watson, Chair of GAMSTOP said: “We are delighted that Simon has agreed to join the board and look forward to working with him in the future. We will always put the consumer at the heart of our service but it is important for us to also hear from operators and I know Simon will bring welcome insight to our discussions.”

Reynolds new role at GAMSTOP will see him work to assist the group’s operational team in implementing guidance and best practice aimed at operators, as well as improve the integrity of the online self-exclusion team as it moves into its fourth year of activity.

A recent evaluation by the charity as part of its bi-annual review found that 40,000 people registered with its self-exclusion service during the first six months of 2021, representing a 25% increase on 2020 figures.

He replaces Roger Parkes as the organisation’s only industry Non-Executive Director on its board – which currently consists of five members – and will provide ‘insight and environmental overview’ for the firm’s leadership.