Central and Eastern European omnichannel betting group Fortuna Entertainment has gone live with content from OpenBet’s SportCast business. The rollout extends across its online and retail operations within a host of key European markets.

As part of the new deal, Fortuna has deployed SportCast’s accumulator service, BetBuilder, which allows consumers to build their own bets within a single event across hundreds of markets, with on-demand pricing delivered through a “seamless user interface”.

Fortuna is now operational with BetBuilder in the Czech Republic, Poland, Romania and Slovakia, along with its PSK (Prva Sportska Kladionica) and Casa Pariurilor brands in Croatia and Romania respectively.

In addition, the group has utilized the pre-built version of BetBuilder – a high-margin, fully automated and customizable solution that allows thousands of different quick pick BetBuilder bets to be made available to consumers.

Both products are powered by SportCast’s proprietary cloud-based technology and available across a list of 10 major sports, which is set to be expanded upon even further in the near future.

Nicklas Zajdel, Group Chief Operations Officer at Fortuna Entertainment Group, said: “Delivering exciting betting content and an intuitive experience is really important for us and towards our customers. With the BetBuilder product developed with OpenBet and SportCast, our players now have more choice and control over their sports betting experience, with a massive amount of bet combinations available. 

“We see this integration across our online and retail proposition driving increased customer engagement and making our sports betting proposition even more attractive to players across our markets.”

Ryan Coombs, Managing Director at SportCast, added: “Partnering with Fortuna Entertainment Group, one of Europe’s most recognized and trusted sports betting brands, is a fantastic achievement for everyone associated with SportCast. We are delighted to be delivering the next level of engaging products to sports fans with FEG and further propelling our presence across Central and Eastern Europe.”