Mr Vegas has been warned by the UK’s Advertising Standards Authority (ASA) over slot games advertised on Facebook.

The latest statement from the authority dove into a social media ad run by the iGaming operator, where it promoted four online casino games available on its website.

In particular, the slot titles advertised were ‘PINK ELEPHANTS 2’, ‘SWEET BONANZA’, ‘BIG BASS BONANZA’, and ‘RAZOR RETURNS’ – all featuring some form of stylised characters, which are intrinsic to the game design itself.

Mr Vegas argued that all of the titles were created for a mature UK audience by reputable game providers, all licensed by the UK Gambling Commission.

However, the ASA challenged whether it is possible that the cartoon-like design will appeal to people under 18 years of age, which it eventually upheld.

From the regulator’s statement it appears that the most problematic title was ‘PINK ELEPHANTS 2’, whose mascot is a large pink cartoon elephant.

Mr Vegas tried making the case that the character features exaggerated eyes presented in an ‘intimidating’ way and does not resemble a soft toy associated with any children programming or licensed products.  

Regardless, it seems the design ended up pulling at the ASA’s heartstrings, with the regulator final in its conclusion: “We considered the image was ‘cute’ and surreal rather than scary.”

One more issue constituted by the authority was that the relevant advert also included elements that could be loosely associated with Ice Age, the popular Disney movie series.

The character used to advertise ‘RAZOR RETURNS’ – a metallic robotic shark – was also found likely to “strongly appeal to under 18s”.

No issues were constituted with the other two titles after they were assessed by the ASA.

Of note, Mr Vegas explicitly outlined that it used Meta’s advertising management service to set the marketing campaign’s target group at strictly over 18s.

However, the regulator concluded that the adverts could still have reached minors, basing its assumption off of an Ofcom report from May 2025, which showed that 30% of UK children aged 3-to-17-year-olds used Facebook, together with 56% of children aged 16-to-17.

It remains to be seen how this dynamic will change given the recent ban of social media for all under-18s in the UK.

For now, ASA warned Mr Vegas to not feature content again that is likely to be of strong appeal to an underage demographic.