Gamingtec has strengthened its senior management team by appointing former EveryMatrix stalwart Andrei Beu as Commercial Director for B2B.

Beu will be responsible for new sales and marketing initiatives that will drive brand awareness for the turnkey online sportsbook and casino platform provider.

He will also manage Gamingtec’s presence at industry events, especially with the return of live events following the Covid-19 pandemic, and in particular coming up with concepts and strategies to better engage with potential new partners.

Beu joins Gamingtec from EveryMatrix where he was General Sales Manager for B2B for the past two years. Prior to that, he has held various sales management positions within the business and its various divisions and subsidiaries.

His industry experience also includes stints at BetBrain, one of the world’s leading odds comparison sites, and HUDstats, the pioneering data partner for esports businesses.

Sapar Karyagdyyev, CEO at Gamingtec, said: “In Andrei we have a talented and experienced sales manager that has a comprehensive understanding of the industry. We look forward to being able to leverage this, along with his passion for sales, to take awareness to the next level and engage with new customers.

“We are entering a hugely exciting chapter for the business with ambitious growth plans and a product pipeline packed with innovative features and cutting-edge tools. Andrei is absolutely the right man for making operators aware of what we have to offer.

“I’d like to take this opportunity to welcome him to the Gamingtec team and look forward to working closely together as we continue to grow at pace.”

Beu added: “Gamingtec provides a great working environment with an attractive company culture that is supported by a young, focused team which I am thrilled to now be a part of.

“This is just the beginning of what is going to be an amazing adventure for myself and for Gamingtec and I am energised and excited by the opportunity to showcase the incredible products and services that we have to offer to the entire industry.”