Genius Sports expects to surpass $1bn by the end 2026 following the acquisition of Legend at the start of the year, while also continuing to capitalise on the growing predictions markets scene.

The sportstech company published its FY25 results this afternoon, revealing group-wide revenue growth of 31% from $510m the year prior to $669.6m (£500.8m). And in the final trading quarter of the year, revenue was also on the rise, growing by 37% to $240.5m (2024: $175.5m).

The biggest revenue driver was Betting Technology, Content and Services, up 32.9% in 2025 to $471.5m ($354.8m). The Media Technology, Content and Services and Sports Technology and Services divisions also saw revenue growth of 37.2% and 5.5% respectively.

For many observers, both Genius investors and those with an interest across the wider betting and sports landscapes, the $1.2bn acquisition of sports content and media house Legend earlier this year is understandably of high interest during these earnings reports.

Mark Locke, Genius Chief Executive Officer, said: “Upon completion of the acquisition of Legend, we will further strengthen our position at the intersection of official data, fan identity, and real-time intent – continuing to build a scaled, cash-generative technology platform.”

For 2025, the EBITDA figure came in at $136.249m, up 58.9% from $85.739m the year prior. However, it did see its net loss widen in a disappointing revelation for the company, which had been edging closer to profitability in 2024 results.

Net loss for the year came in at $111.6m, up 77% on $63m in 2024. The situation in Q4 was a little more rosy, however, down 26.9% from $28.2m in Q4 2024 to $20.6m last year, while EBITDA also rose 49.3% from $32.4m to $48.6m.

Genius attributed this loss to a nonrecurring increase in litigation and related costs, and costs associated with its licence agreements with the NFL. Specifically, the loss was due to a nonrecurring increase in stock-based compensation related to NFL-issued warrants.

The company has also seen nearly $3 shaved off its share price over the last 12 months, with shares dropping by over 31% to a current price of $6.38.

However, a big portion of this dip came following the announcement of the Legend deal on 5 February, as investors and observers alike raised concerns over the eye-watering price tag. Genius shares were trading at around $8.54 prior to this announcement.

However, despite the increasing loss, Genius was much more optimistic for its outlook going into 2026 and beyond.

Looking ahead towards the planned integration of Legend later this year, Genius expects to close the year with group revenue of around $1.1bn, alongside adjusted EBITDA of between $320m-$330m.

“2025 was a year of accelerated Group Revenue growth and record Group Adj. EBITDA for Genius Sports,” Locke remarked.

“Our Betting business continues to outpace the broader industry, while our Media business is reaching a clear inflection point, with accelerating momentum and growing demand from the world’s largest brands and agencies.”

Predictions will grow demand for our data, says Genius

The acquisition of Legend in February got a lot of people talking – and not always for positive reasons, unfortunately for Genius leadership. The company’s share price took a big hit in the aftermath of the announcement, with a 26% sell off of shares occurring.

Genius leadership subsequently issued a statement in defence of the transaction. Lock’s sentiment at the time, a view shared by other observers including bank analysts, was that there was a misunderstanding of what exactly Legend is, and how it fits into the wider Genius’ ecosystem.

For Locke, the transaction marked a new chapter that transcends the traditional affiliate business, opening up new doors for Genius.

During the earnings call, a lot of analysts were understandably interested in the Legend acquisition and where the London-headquartered, NYSE-listed enterprise plans to go after that.

Prediction markets were also on the agenda, with the often controversial platforms having enjoyed a surge in popularity in the US – in recent weeks, Kalshi, one of two major players alongside Polymarket, had reached a valuation of more than $11bn, but has also been the subject of much regulatory upset.

“The reaction of our league partners to having the ability to potentially drive their viewership wider, and get the messaging out to a much larger audience that we control is obviously something very attractive,” said Locke.

“It’s something that was one of the big reasons, and one of the big attractions for us to do it. If you’re in a league somewhere, and you want to access a sports fan, say, in North America, the chances are we have them, and we can talk to them for you. That’s a very attractive thing to do.”

On prediction markets, he added: “The advertising opportunity is quite significant. And clearly from our point of view with Legend, in terms of taking marketing spend from the prediction markets, that’s something that is pretty clear.

“If you look at any of the sites where we’ve already got an eye on, it’s something we’ll be focusing more over time. On a more general point on prediction markets, I think a question I always think it’s interesting to ask yourselves is that more people are making wagers on sports in the US.

“If you follow that logic, the answer is clearly yes, and that’s a good thing for our market and a good thing for our business, and it means that there’s going to be an increased requirement for the data.”

Genius’ leadership reiteration that it is going to be keeping a close eye on predictions this year comes a day after the CEO of one of its biggest competitors, Sportradar, said the same during its own earnings call.

During that call, CEO Carsten Koerl was also quizzed about a ‘large scale M&A transaction’ by Sportradar’s ‘closest competitor’ – showing that, as mentioned above, the $1.2bn takeover has got a lot of people talking across the sports data, tech, and content spaces.