To drive its sports betting business in the Brazilian market, online firm Betsul has partnered with Genius Sports to leverage the latter’s data, technology and broadcast solutions. 

Genius will provide the Latin American operator with its suite of data-backed outsourced solutions such as PreMatch, LiveTrading and Risk, and in order to maximise turnover, margins and control, Betsul will have ‘full flexibility’ over its sportsbook operation.

Additionally, the broadcast element of the partnership will include sports content such as Brazilian football, basketball, volleyball, futsal and beach volleyball, powering pin-point pricing and live streams.

Fernando Rivas, Betsul CEO, remarked: “We are very pleased to have this new business partnership going live. Genius Sports has always been one of the great references in the betting market and we have great potential for growth together, especially in the Brazilian market.”

Genius Sports has established a strong foothold in the Brazilian sports and sports wagering markets via partnerships with the National Basketball League (LNB), Brazilian Volleyball Confederation (CBV) and Liga Nacional de Futsal, as the licensing criteria for the betting sector is finalised.

The Brazilian Ministry of Finance’s new criteria for a licence allows established betting firms in the country to six months to alter their operations to the new standards, with a licence fee of R$ 22.2 million (US$ 4.5m) covering five years. H2 Gambling Capital currently predicts the national market to be worth up to $1 billion by 2026.

“The Brazilian sports betting market is poised for explosive growth under a transparent and competitive regulatory system,” said Fernando Martinez, Head of Commercial in LATAM for Genius Sports.

“We’re pleased to be playing a central role in powering Betsul’s offering, combining our leading Brazilian sports content, streaming services and live trading capabilities.”

As well as providing Betsul with domestic Brazilian sports content, Genius will also leverage its partnerships with major international tournaments such as the Premier League, Liga MX, Argentine Primera División and Colombia’s Dimayor to provide further coverage.