Geolocation specialist GeoLocs has partnered with ID provider Shufti to create a robust security experience targeting the gambling sector.

Shufti will integrate its ID verification technology with GeoLocs’ precise geolocation pinpointing capabilities which will ensure that operators are onboarding players faster while remaining fully compliant with regulations.

Customers will face reduced friction in the registration and verification process, for an overall smoother journey from sign-up to gameplay.

Will Whitehead, Commercial Director at GeoLocs, commented: “We’re excited to be working with Shufti to bring a more seamless, secure experience to clients and players alike. 

“Both of our technologies have been built with compliance and UX at their core, and this partnership allows us to combine strengths – making onboarding and verification faster, smoother, and more robust for operators in regulated markets.”

The partnership reiterates both companies’ commitment to driving innovation while providing full compliance coverage within the regulated iGaming space. 

Although laws are constantly being updated in both emerging and established jurisdictions, GeoLocs and Shufti ensure that operators using their tools will always have a piece of mind.

One exemplary market that is both an established one and rapidly shifting is the UK, where a myriad of changes are currently being implemented within the gambling sector based on recommendations made in the Gambling Act White Paper.

Another such jurisdiction is the Netherlands, which is in the process of adopting a series of reforms mandated by the last government to help strengthen the sector against the black market.

Roger Redfearn-Tyrzyk, SVP of Sales at Shufti, added: “We’re proud to be teaming up with GeoLocs to support operators in delivering frictionless onboarding and a high level of regulatory compliance. 

“Our joint capabilities mean operators can verify users quickly and accurately while GeoLocs ensures they are playing from permitted locations – creating an end-to-end experience that puts both security and user satisfaction first.”

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