Cyprus gaming technology firm GR8_TECH has added another company to its partner portfolio.

The international B2B tech provider has partnered with Georgian company Setana Bet, the betting arm of sports broadcaster Setana Sports.

Setana Sports has joined GR8_TECH’s Champions Club, a network of operator partners utilising the firm’s technology, namely its sportsbook solution to accelerate growth, enhance player engagement, and maximise operational efficiency.

The company has integrated the company’s Great_Sportsbook iFrame solution.

“We are delighted to welcome Setanta Bet as a partner of GR8_TECH and a proud addition to our Champions Club,” said Vardan Hakobyan, Head of Sales at GR8_TECH. 

“The brand has successfully created a strong connection between sports content, player engagement, and entertainment. 

“With Great_Sportsbook iFrame, Setanta Bet can further enhance its betting offering while preserving its unique brand identity and delivering a richer, more engaging experience for its players.”

The deal continues momentum for GR8_TECH, with the company having signed new partners, upgraded its product ahead of the World Cup, and initiated a rebrand last month.

The company has also been particularly active in the emerging crypto betting space, while further pushing its name out in the industry via a partnership with legendary football manager José Mourinho.

“Setanta Bet was launched on the foundation of the region’s largest and most successful sports media, representing the most vital part of Setanta as a major brand,” said Tamar Badashvili, Chief Executive Officer at Setanta Bet. 

“It is the ideal synergy between sports media and the betting business, a model already successfully proven by leading global brands. We launched our sportsbook in partnership with GR8_TECH because their regional experience, along with their platform’s features and functionality, perfectly matched our requirements. 

“We believe this collaboration will be mutually beneficial; not only will Setanta Bet succeed, but our vast operational experience in the industry will provide valuable feedback to help further develop the GR8_TECH platform.”