GG.BET has expanded its range of betting services with the launch of its new personalised feed for sports and esports. 

The new solution will use algorithms to create personalised lists of match selections and bet types which GG.BET believes will make it “much easier for them to find a match to bet on”.

CEO Dmitry Voshkarin said: “We are constantly working to improve GG.BET and add new services. Personalisation will help to bring us closer to betting and esports fans, wherever they are in the world. 

“This is a way for us to close the gap between us and our customers and I am certain that the betting community will appreciate what we’ve done.” 

By monitoring individual customers’ behaviour and recording betting activities – including sports, teams and bet types – GG.BET noted that the personalised feed will enable users to “place a bet instantly, and dive right into the action”.  

Last month, GG.BET announced that it would be continuing its work with esports tournament organiser PGL Esports by becoming the betting partner of the PGL Major Arlington 2022 tournament, taking place in Arlington, Texas, between August 4 and August 14.