GiG doubles down in Iberia via Sportnco partnerships

Gaming Innovation Group (GiG) has signed new partnerships in Spain and Portugal, strengthening its position in the Iberian markets. 

In Portugal, the B2B betting and gaming software provider has entered into an agreement with Caravel Entertainment Limited (Caravel), the operator behind the online brand. 

Terms of the deal – signed between GiG subsidiary Sportnco Gaming and Caravel – will see the arrangement last for an initial three years, with the possibility of renewal for additional periods, as GiG seeks to capitalise on ‘fast growing regulated markets’.

Hervé Schlosser, Managing Director of Sportnco Gaming, said: “We are very proud to sign this contract with Moosh, a new GiG customer in the demanding and attractive Portuguese market. 

“ has great ambitions domestically and there is no doubt that we are perfectly positioned to be able to respond positively to the new dynamics of this growing Portuguese operator.”

Caravel is GiG’s third partner in the Portuguese market, which the firm noted grew at a rate of 32% in 2021 and is a sector where it has gained ‘extensive knowledge and experience’.

The agreement will see GiG deliver its sportsbook and platform to Caravel and Moosh, targeting ‘immediate revenue opportunities’ from an existing database migration, scheduled for the fourth quarter. 

Martin Bengtsson, CEO, commented: “It has been a long process to find the right partner for us, which we have found in the sportsbook and platform provider GiG. 

“Their Sportnco subsidiary is well known for their top-notch sportsbook offering so this partnership offers a strong support for our business, and we are convinced our players will appreciate the new updated sportsbook when we go live. 

“We have high ambitions in the Portuguese market, and this partnership will surely help us accelerate our plans to reach our goals and ambitions, not only in the sportsbook vertical but in Casino as well, whilst scaling up the offering in other regulated markets inside and outside of Europe.”

In neighbouring Spain, GiG has signed its 13th agreement with a local operator, an arrangement covering an initial period of three years with the possibility of a one year extension.

GIG will provide the unnamed firm with its full platform, powering the company’s migration online, whilst predicting that the brand will secure ‘a competitive market share’ and ‘quickly drive revenue’ by tapping into the extensive Spanish igaming market. 

“We’re delighted to be teaming up with this new partner to help them utilise their existing retail brand and move into online gaming. 

“In today’s marketplace, being able to offer the expertise, support and tools to help our partners stand out from the competition when launching in new markets is something we view as an essential part of our service offering.”

GiG observed that its new Spanish partner has an established retail presence in the country, including 27 large game rooms, with plans to launch online by the end of the year.

The arrangement forms part of GiG’s wider growth strategy, which includes targeting expansion in the Spanish gambling market, a market predicted to continue accelerating by H2 Gambling Capital.

“This new deal is fully in line with our strategy to focus on fast growing regulated markets, and also bring our expertise to a large number of clients in every market we are,” Schlosser added.

“With now 13 clients in Spain, our platform is more than ever the market reference and leader in this country.”

The double partnership announcement follows on from a series of major developments for GiG, with the company supporting William Hill’s rebrand in Latvia in May, whilst Spornco secured market entry in Colombia the following month.

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