Gaming Innovation Group (GiG) and Betway have extended their partnership for the provision of the GiG Comply marketing compliance tool in African markets.
By utilising GiG Comply for its African operations, Betway will be able to scan web pages for content “igaming code red words”, links and regulatory requirements, to ensure marketing efforts remain proactive.
This will also assist Betway in its compliance duties, as the Super Group-owned operator will be better positioned to ensure its affiliates are aligned with its brand as well as that responsible gaming measures are visible and terms and conditions are up to date.
Chad Bates, Head of Marketing for Betway in Africa, remarked: “Partnering with GiG is an exciting opportunity for us, being able to tap into their innovative compliance software will empower us as a market-leading brand to be able to continue to offer our customers a fair, safe and responsible environment to play in.”
GiG Comply conducts scanning of websites using bespoke criteria and checklist parameters, and can be tailored for market-specific legislation and advertising standards – covering regional requirements for continents such as Africa.
Betway first began to leverage GiG Comply in September 2021 in a move to strengthen its marketing compliance capabilities, scanning over 30,000 websites daily.
Jonas Warrer, CMO at GiG said:, “As one of the industry leaders it’s great to see Betway place value on GiG Comply as the go-to tool of choice to help continue to monitor their marketing compliance as they expand into new markets.
“We look forward to continuing to support them with their affiliate marketing compliance within the African market.”