Glitnor Group has announced a major upgrade to its sports betting operations through a new long-term partnership with Kambi Group plc, which will see the multi-brand gaming operator adopt Kambi’s Turnkey Sportsbook across its international portfolio.

The strategic deal will see Glitnor replace its existing B2B sportsbook supplier with Kambi’s end-to-end technology stack — incorporating its advanced betting engine, AI-powered trading, award-winning Bet Builder product, and deep regulatory compliance expertise.

Under the agreement, Kambi’s technology will power all of Glitnor Group’s online casino and sports betting stable of brands  including Lucky Casino, Happy Casino, Flax Casino, and One Casino — across multiple regulated markets such as Sweden and the Netherlands in Europe, as well as Ontario in the Americas.

Werner Becher, CEO of Kambi, hailed the partnership as a strong endorsement of Kambi’s sportsbook capabilities: “We are incredibly pleased to welcome Glitnor Group to the Kambi network following their decision to switch to our award-winning sportsbook.

“This multi-jurisdictional agreement is a testament to the strength of our premium Turnkey Sportsbook, proven to deliver cutting-edge technology that drives growth, ensures regulatory peace of mind and creates a world-class betting experience for players.”

Founded in 2018, Glitnor Group has rapidly grown into a prominent multi-brand iGaming operator, led by an experienced management team behind several of iGaming’s fastest-growing casino brands.

The group has tasked Kambi with accelerating its sportsbook offering across multiple brands and markets as a major commercial initiative designed to strengthen its global presence.

Richard Brown, CEO of Glitnor Group, said the deal underlines the company’s ambitions to expand its sports betting footprint globally.

“Partnering with Kambi was a clear choice for us as we looked to elevate our sportsbook offering,” he said.

“Kambi’s market-leading technology, proven track record and unrivalled expertise give us the foundation to deliver a premium, seamless sports betting experience to our players. We’re confident this partnership will enable us to achieve long-term success in our core markets.”

The collaboration reinforces Kambi’s position as a leading global sportsbook provider and marks a significant milestone for Glitnor as it strengthens its operational framework to support international growth in both regulated European and emerging American markets.