New bookmaker BresBet has announced that champion jockey Paddy Brennan will serve as its first ‘Racing Legend’, promoting its brand and betting services to racing enthusiasts.

Launched this September, BresBet seeks to become UK betting’s most comprehensive and best value bookmaker for horse and greyhound racing markets – servicing the intricate needs of racing customers that traditional bookmakers have forgotten.

2010 Cheltenham Gold Cup winner Brennan has agreed to forge links with Sheffield-based BresBet, providing expert insights on all UK racing developments.

In his remit as Racing Legend, Brennan will further support the bookmaker in establishing the ‘BresBet Foundation’ – the bookmaker’s charity arm helping support horse and greyhound welfare charities.

Brennan said: “I’m thrilled to represent BresBet and excited about what the future holds not just on the racecourse but off it, too.”

“BresBet has some great plans for the BresBet Foundation and, once it’s set up, it will help support several horse and greyhound welfare charities. These are causes very dear to my heart and I look forward to working closely with the trustees.”

Bresbet was founded by racing enthusiasts Nic Brereton and David Perry (MD) – with the aim of providing a fully-tailored betting service for racing punters covering all equine and greyhound markets. 

Brereton and Perry have pledged to bring a back-to-basics approach to catering to racing punters using its Bresbet online, telephone and trackside verticals as well as highstreet betting lounges.    

“Having Paddy as the first BresBet Legend is just fantastic. We’ve been owners at Ravenswell Farm for a few years now and have seen at first hand the tremendous work and ambition that Fergal and his team have – Paddy is very much central to that”  – said Bresbet founder Nic Brereton.

“We are passionate about sport, but also extremely keen to give something back – and that’s a commitment shared by our BresBet Legends who will be out and about, helping raise the profile of the charities we will be supporting.”