B2B betting technology firm GR8 Tech has expanded its reach in virtual sports with the addition of various new markets, extending its international capabilities.

The firm has added virtual basketball, virtual horse racing and virtual cricket roulette to its ULTM8 Sportsbook, the latter market a form of virtual cricket featuring casino mechanics.

As 2025 nears an end, the company seems keen to keep its foot on the gas on expansion and product development, with the virtual product following several other key developments.

Notable milestones this year have included the launch of a new bonus platform during the summer, and a partnership with an African iGaming brand in October.

“One of the things that GR8 Tech stands out for is the quality of the trading and the fact that we perform extremely well in very difficult environments, like Asia,” said Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech. 

“Even our clients’ players in these challenging markets don’t behave like typical players in ‘easier’ regions such as Latin America, we still manage to achieve some of the highest margins there.”

The firm has identified the launch of cricket roulette as a pivotal moment, framing it as a natural extension of the company’s existing presence in cricket. 

GR8 Tech remains confident that its cricket products include ‘one of the industry’s most comprehensive betting lines’, with virtual cricket filling the gaps between real-world tournaments.

Developments in India this year may have dealt a blow to some of GR8 Tech’s cricket ambitions, with the real-money games (RMG) ban significantly rolling back iGaming across the country. However, it is likely still confident of success in other major cricket markets.

“We already have a very strong sportsbook, and now we’re scaling our processes and output capabilities to take it even further,” Doxiadis said. “We’re improving the product and creating the conditions to localise very quickly and offer a truly localised experience across the world.”

Doxiadis added: “The goal is to put even more power into the hands of our operators so they can tailor the product exactly as they want. As we move forward with new data and content agreements, they’ll gain an even greater ability to adapt the sportsbook to their specific needs – on top of what they can already do today.”