GR8 Tech has rolled out a major upgrade to its ULTIM8 Sportsbook ahead of the 2026 FIFA World Cup.

The upgrade brings improvements across the entirety of GR8 Tech’s flagship sportsbook product, the first of which is an upgraded design for a more intuitive player experience.

It separates Live from Pre-Match flows, incorporates dedicated Sport and Tournament Lobbies, and creates multiple entry points that places players into the content they came for – essentially boosting conversion and shortening the distance between intent and bet placement.

Another quality of life improvement sees ULTIM8 Sportsbook’s widget-based architecture now extending fully across the new navigation infrastructure, which gives operators complete CSM control over layouts, campaigns, and featured markets that can be managed fully internally.

Moving on, GR8 Tech’s Bet Builder tool has now been expanded to include Corners, Cards, and Player Props to its football offering for a more diverse selection of markets for every match, mirroring the increased number of teams and games in this year’s World Cup edition.

A completely new feature is the Enhanced Prices market for football, which separates the standard winner market carrying promotional mechanics like early payout and accumulator bonuses.

The difference is that while the standard market stays fully promotional-ready, the Enhanced Prices market offers better odds without those tools attached.

A number of the upgrades are already live with the ULTIM8 Sportsbook, while the remainder will be rolled out just in time for the tournament’s kick off. 

Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech, concluded: “The World Cup will move a lot of money regardless of what any single operator does. The real question is how much of it sticks.

“Operators who treat this as a traffic event and not a product moment will see the numbers in their retention data three months later. A player who has a good experience finding and placing a bet during the group stage is a player you have a chance of keeping. That’s what we’re building toward.”

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