Sports betting solutions company GR8 Tech is preparing for an anticipated boom in betting during the World Cup later this year.

The firm, which supplies sportsbook and iGaming solutions to operators globally, has initiated some platform-wide upgrades ahead of the World Cup.

Updates have been made across its sportsbook platform, engagement and retention solutions, as well as its crypto offering, as the firm expects huge traffic, competition and betting spikes during the month-long tournament.

Competition for customer acquisition is expected to be particularly fierce this year, with legal operators competing against each other and the black market – as discussed on a recent SBC Webinar.

“World Cup traffic by itself does not guarantee better results. What matters is how well operators can turn that attention into acquisition, conversion, retention, and long-term player value,” said Denys Parkhomenko, Chief Product Officer at GR8 Tech. 

“That is where our focus is right now. We are improving the sportsbook experience, expanding engagement and loyalty tools, and advancing our crypto capabilities to help partners get more out of the biggest opportunity of the year.”

Regarding its sportsbook, GR8 Tech is enhancing navigation, campaign visibility, bet builder enhancements, player-specific markets and its odds boost functionality.

The firm is also expanding loyalty, bonus and segmentation capabilities on the engagement and retention front, using a VIP-focused programme and automatic bonus mechanics, among other measures.

Finally, the firm is introducing earlier player segmentation to its crypto functionalities based on wallet transaction history, as well as more flexible VIP and risk handling before deposits.

“Across the platform, the company is working on a broad set of improvements to help operators get more value from the year’s biggest opportunity,” the firm’s statement read.

“More detailed updates will follow in upcoming releases, each taking a closer look at the specific product and the developments shaping GR8 Tech’s World Cup-ready platform.”