The industry is hyper aware of the opportunities that LatAm offers for international operators looking to expand their horizons. WIth growing economies and wider internet access, LatAm is a high-growth region, with sportsbooks and casino operators looking to reap the rewards. 

But growth requires great partnerships and recently rebranded GR8_TECH is one such company looking to help operators with its array of solutions for operators of all shapes and sizes. 

The software provider has recently hired Alvaro Mosquera as its new Head of Business LatAm with a remit to lead its operations across the region. 

As he settles into the new role, Mosquera chats to SBC News about the foundations operators need to resonate with LatAm players, how GR8_TECH’s portfolio can support growth and why after years of economic isolation Venezuela could be the next hottest market. 

What is your role at GR8_TECH and what are your plans as you get to work?

I joined GR8_TECH as Head of Business for LatAm, with a focus on strengthening our presence across the region and building partnerships with local operators. We are working with operators in several LatAm markets to support their growth through our Sportsbook, Casino Aggregator, and Turnkey solutions.

A big part of the opportunity in LatAm is helping strong local brands scale beyond their home markets. Through our Turnkey platform, we aim to give operators the technology and flexibility to expand regionally while staying competitive.

What I bring to GR8_TECH is not only my experience and expertise in successfully entering Latin American markets, but above all, my deep understanding that in highly competitive markets, the right platform and product features are not just differentiators—they are the key to an operator’s success.

What makes Latin America stand out as a region for global operators looking to expand their international horizons?

First and foremost, all LatAm betting markets are growing and developing, although with different levels of sophistication, competition, and maturity. Regulatory frameworks are relatively similar across countries, and there are several operational synergies due to shared language and cultural understanding. The combination of a young population, developing economies, high smartphone penetration, well-developed payment networks, and a strong passion for sports, especially football, makes the region highly attractive for global operators looking to expand internationally.

We all know Brazil is driving huge interest, but apart from Brazil, where should operators be looking to enter across Latin America in 2026?

Brazil is naturally attracting a lot of attention because of its scale and long-term potential. At the same time, it is also becoming a very competitive and operationally demanding market, especially for international operators that are still building local expertise and partnerships.

That is why operators should also look closely at other LatAm markets where competition may be less intense and where there is still strong growth potential. The right opportunity often depends on the operator’s strengths, product positioning, and long-term strategy rather than market size alone.

If I were advising an operator looking to enter LatAm in 2026, beyond the obvious choices of Chile and Argentina, I would also take a serious look at Venezuela. It has been considered a no-go market in recent years due to financial sanctions, but the situation has started to shift this year, and it is gradually opening up for business.

What sets GR8_TECH apart and how can you support operators entering LatAm?

What sets GR8_TECH apart is the combination of a world-class, highly versatile platform and the proven success of our clients operating throughout the region. GR8_TECH decided to enter LatAm only after fully understanding what made our clients successful in the region, and only after establishing dedicated local teams. This allows us to transfer that expertise—whether in product setup, CRM configurations, payment routing rules, or operational best practices—to help replicate that success with a broader range of both global and local operators.

What style of content works best in LatAm? How does this differ from market to market?

There are very powerful brands that have done an excellent job positioning their content not only across major operators, but also by building direct consumer recognition for their games and brands.

Latinos are highly social, so we naturally enjoy tournaments and competitions. We also love free incentives, so content that offers free spins and can be leveraged for gamification and tournaments has a significant advantage.

Operators must understand whether their chosen LatAm market is primarily casino-driven, sports-driven, or equally balanced between both. From there, they need the right user segmentation and front-end configuration to maximize engagement and retention.

What will create the perfect recipe for success across Latin America and how can GR8_TECH support those clients ahead of the World Cup?

The World Cup will be one of the biggest betting moments LatAm has seen, and success will come down to preparation. Operators need platforms that can stay stable under heavy traffic, process bets quickly, and keep the player experience smooth throughout the tournament. At this scale, even small delays or friction points can affect retention and revenue.

That is exactly where GR8_TECH is focused. We are helping operators prepare for peak demand through scalable sportsbook solutions, strong infrastructure, and tools designed to improve acquisition, engagement, and long-term player value during major events. We are also launching several Sportsbook iFrame solutions ahead of the World Cup, giving operators a faster way to go live with technology that is built to perform under pressure.

For us, the opportunity is not only about handling more traffic during the tournament, but helping operators turn that attention into sustainable growth after the World Cup ends.

LatAm is a diverse region not just for content and markets, but also for regulation. How does GR8_TECH navigate the fast-evolving regulatory landscape in the region to support your clients and remain compliant?

We support clients regardless of their regulatory challenges, and we also advise them on which markets we believe should be avoided or entered only with caution. 

GR8_TECH has a dedicated team that constantly monitors potential and actual regulatory changes across LatAm markets. This team coordinates closely with our Platform, Casino, and Sportsbook divisions to ensure all necessary adjustments are made, keeping our clients compliant and competitive.

What would your top piece of advice be for any operators looking to enter Latin America?

Do not view the region as a single market. Many operators make the mistake of failing to differentiate their product, service, and even their brand for each specific country. They assume that because Latinos share cultural similarities and often the same language, they do not need to adapt to each country’s betting market or customer behavior. That is a big mistake.

If an operator wants to maximize its chances of success across multiple LatAm markets, it needs a multi-brand, multi-geo, multi-currency platform that can be customized down to the smallest detail and differentiated market by market.