South Africa’s iGaming sector continues to court international interest as Greentube teams up with Hollywoodbets. 

This move builds on Greentube, NOVOMATIC’s digital gaming arm,  launching in the country earlier this year. The firm is now signalling its ambition to make a bigger mark in the market.

Hollywoodbets’ customers now have access to Greentube’s portfolio including its NOVOMATIC titles, such as Lucky Lady’s Charm Deluxe, Book of Ra Deluxe and Sizzling Hot Deluxe. 

Reaching more players

The rollout uses Greentube’s Mynt platform, which is built around a modern Remote Gaming Server (RGS) designed to keep players engaged and allow operators to quickly deploy new content.

Michael Bauer, CPO/CRO at Greentube, said: “Hollywoodbets is a renowned operator in the South African iGaming market and one that we are very excited to be partnering with. 

“This collaboration represents a key step in our regional growth strategy, and we’re thrilled to bring our premium content to an even broader audience through such a respected brand.”

A growing footprint

Hollywoodbets on the other hand has been a mainstay in South Africa’s betting world for several years, offering slots, live casino and sports betting. 

The operator also sponsors teams like the Dolphins and Sharks, supports grassroots football initiatives and backs the SAFA National Women’s Soccer League, helping grow local sport and provide opportunities for emerging talent.

On the tech side, Hollywoodbets has introduced tools like BetBuilder, letting customers create custom bets, while partnering with gaming providers to expand interactive casino offerings. 

These innovations aim to enhance the player experience whilst reinforcing the company’s role in South Africa’s sports and gaming landscape.

On the latest deal with Greentube, Wayde Dorkin, Head of Product at Hollywoodbets, added: “At Hollywoodbets, our focus is on delivering world-class entertainment and exceptional value to our players. 

“Partnering with Greentube enables us to significantly enhance our slots offering with some of the most recognisable and engaging titles in the industry, further strengthening our position as South Africa’s leading gaming operator.” 

iGaming in South Africa has been growing fast, with online casino games and digital betting becoming a bigger part of the scene. An increasing number of players are using smartphones and tablets, making mobile platforms the go-to way to play. 

The market is seeing both new entrants and established operators enhancing their online platforms in a tight competition for market share. Now, research expects the sector to keep expanding and possibly reach ZAR 80bn (around £3.3bn) by 2030.