Hub88 has expanded the scope of one of its core products, coming amidst talks of significant structural change at its parent company Yolo Group.

The casino technology platform has added a new feature to its Operator Backoffice, Player Analytics, a layer behaviour analysis tool which incorporates all necessary information into one interface.

By expanding its backoffice, the firm hopes to offset the need for operators to carry out time-consuming manual data analysis tasks across multiple systems and spreadsheets via a unified view of player activity.

This activity will be divided between two interfaces, a table view for board segmentation and filtering, and a player profile view for detailed analytics and deep-dive investigations of player behaviour.

Ollie Castleman, Managing Director of Hub88, said: “With high volumes of player activity, modern operators are often overwhelmed by raw data. Player Analytics gives teams the ability to understand player behaviour at both a high level and a more granular level, without relying on manual processes or specialists.

“Operators deserve clarity, speed and actionable insight, and through this new tool, they can make smarter decisions with confidence.”

The launch of the enhanced product comes amid wider pressure on betting and casino operators to improve their compliance capabilities. This includes demand for operators to up their game around responsible gaming, anti-money laundering and sports integrity.

Player protection has become a priority across many markets, and politicians from the UK to Australia are putting pressure on operators to improve the ways players at risk of gambling harm are identified – and more importantly how these identifications are followed.

The importance of analysing player data for sports integrity purposes was also recently thrust into the spotlight by the resurrection of the Jontay Porter match-manipulation case in Ontario, with the regulator planning a temporary suspension of PointsBet.

Meanwhile, as mentioned above, for Hub88, the expansion of its backoffice comes amid structural changes at its parent firm, Yolo Group. Estonia-based Yolo is shifting its approach, moving to focus entirely on regulated markets. 

With this have come reports that the firm has been negotiating with Betsson about a potential sale of its Sportsbet.io and BitCasino B2C assets.