IBIA and H2 Gambling Capital extend data partnership

H2 Gambling Capital will continue to operate as the official betting market data provider of the International Betting Integrity Association (IBIA), as the two organisations renew their partnership. 

The extension of the agreement between the global betting integrity body and gambling market data provider will see the IBIA continue to leverage H2’s database of two million data points across more than 160 gambling jurisdictions in over 100 countries. 

Notable collaborations between the two organisations has seen H2 and the IBIA organise and publish the Optimum Betting Market Study last year, which assessed 20 jurisdictions across six continents.

The study found that ‘no corruption issues in 99.96% of surveyed markets’, and was later updated to include Latin American sector, valuing the total market in this region  at $1.3 billion in gross wins in 2020, whilst predicting a near threefold increase by 2025 to $3.4 billion.

IBIA CEO Khalid Ali remarked: “H2’s market leading and globally recognised dataset has been an important component of our policy deliberations and has underpinned our key market integrity and regulatory position. 

“That data has been critical in advancing evidence-based proposals with a range of stakeholders around the world. IBIA therefore welcomes a continuation of our partnership, which comes at an important point in the development of regulated betting globally.”

The IBIA has detailed the partnership renewal as a positive development due to the continued global expansion of the betting industry, pointing to the regulation of the Netherlands online gambling sector as an example.

Additionally, the association has also noted that data optimisation will be important in North America as the wagering sector’s growth increases there, with a number of US states and the Canadian province of Ontario opening their markets to the industry. 

David Henwood, Director at H2 Gambling Capital, said: “IBIA is at the forefront of the modernisation of the global betting industry and we are proud to be associated with the association which represents nearly 100 international betting brands. 

“Our joint work on optimum market regulation has proved ground-breaking and the further professionalisation of the sector will very much require accurate market data and analysis at its heart, so we are delighted to be co-partners with IBIA in this space.”

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