iGamingNuts makes Polish M&A debut with double purchase

Online gaming affiliate operator iGamingNuts has strengthened its international presence, making its debut acquisitions in the Polish gaming market.  

The company purchased two affiliate websites – https://www.bukmacher-legalny.pl/ and https://rynekbukmacherski.pl/ – as well as the platforms’ associated databases.

Both websites focus on professional sports previews and feature community input, such as reviews and commentary on bookmakers’ bonus offers, whilst iGamingNuts hopes the acquisitions will boost organic traffic from Polish bettors 

Adam Bielinski, iGamingNuts CEO, said: “This acquisition strengthened our top position on the Polish market. The process was smooth as the websites are very similar to our existing projects. We also gained necessary knowledge for next acquisitions which we plan on other markets where we operate.”

The acquisitions represent an expansion of iGamingNuts’ operational markets, building on its presence in Brazil, Columbia, Italy and Mexico, whilst it also moved to establish itself in the Netherlands following the launch of the KOA Act online marketplace in October 2021. 

The firm’s operations include market monitoring, keyword research and conversion, with an ambition to “give our patrons the best and most comprehensive knowledge about online bookmakers and online casinos, through our sites and products, which enables bettors to choose the best place to bet”.

By acquiring the two affiliate sites, iGaming Nuts strengthens its foothold in the Polish gambling space, a market which currently allows online sports betting, casino and lotteries, as well as an extensive land-based gambling sector including games of chance.

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