Sports content and technology hub, IMG Arena, has announced an extension of its long-standing partnership with Euroleague Basketball this week, marking a decade of collaboration between both parties. 

The deal, which facilitates live streaming rights for the sports betting industry, will also be expanded to capture live game data in stadiums from over 500 matches per season from the Turkish Airlines EuroLeague and 7DAYS EuroCup. 

In a statement confirming the development, IMG Arena said that it is able to distribute FastPath Data to hundreds of licensed sportsbook operators around the world in under a second.

 The partnership extension builds on Euroleague Basketball’s “exponential growth” on all audience verticals during the last three seasons, with a 75% uplift in TV viewership, over 20% in social media followers and more than 25% in online viewership.

Roser Queralto, Chief Business Officer of Euroleague Basketball, commented: “IMG Arena is an undisputed leader in the creation, productization and distribution of sports content, and we are delighted not only to renew but bring our collaboration one step further. 

“This is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”

Freddie Longe, EVP and Managing Director of IMG Arena, added: “We are delighted to extend our long-standing partnership with Euroleague Basketball, one of the world’s leading basketball leagues. 

“With its global footprint and loyal fan-base, Euroleague Basketball is an essential part of the sports betting ecosystem. Our renewed partnership demonstrates the commercial confidence on both sides and establishes a renewed platform for even greater success and innovation.”