The future of sports betting is one of customisation, GR8 Tech’s Chief Sales Officer, Yevhen Krazhan told SBC Media during the SBC Summit Lisbon last month.

2025 has been an active year for GR8 Tech, with the company positioning itself as a prominent supplier to the global betting and gaming industry, while also undertaking several tech and product upgrades.

Central to its 2025 ambitions was the launch of the Heavyweight Club, an initiative carried out in partnership with Ukrainian boxer and world heavyweight champion Oleksandyr Usyk, and which formed the crux of SBC’s conversation with Krazhan.

However, what business landscape is GR8 Tech positioning itself for success in? For Krazhan, the future of sports betting solutions lies in a familiar topic to many, localisation, but increasingly specific tailoring and customisation.

“We definitely see a lot of changes,” he said. “I think sportsbooks want to be customisable. We’re bringing sportsbooks in different shapes. We have made our iFrame available, but now are changing the way the integration could be, maybe through JavaScript.

“We’re also adding crypto functionality heavily, both in sportsbooks and the full platform.”

Finding the way to tailor your product to the needs of a local market is the bread and butter for any sportsbook with international expansion in mind – this isn’t news for anyone.

Customisation can go beyond just simple localisation though, as Krazhan noted. His reference of crypto, for example, is interesting as the sector becomes more intertwined with the gaming industry.

The MiCA regulations in Europe seem to have breached fresh life into the conversation around crypto betting and its future as a regulated product, having been historically a lot more of a grey market area.

Of course though, it wasn’t all tech talk during SBC’s conversation with Krazhan. GR8 Tech’s CSO also gave some insights into its new Heavyweight Club marketing initiative, a project which looks to tap into its Ukrainian heritage.

“We have recently started shifting our marketing strategy towards the Heavyweight Club, and the Platform for champions,” he said. “Our sponsorship partnership with Ready to Fight and Oleksandyr Usyk, has been great.”