Jeff Cleminson, a long-term senior director at SG Digital, has been confirmed as the new Director of Client Management at Optimove.

The hire, said Optimove, is “indicative of its strategic investment in existing clients as a key growth engine for the business”.

In his new role, Cleminson will oversee all commercial relationships with Optimove’s gaming customers in Europe, Latin America and Africa, and will lead a new strategic account division.

He spent the last four years as SG Digital’s Senior Director of Customer Account Management, working with top-tier gaming operators including Paddy Power, Betfair, Sky Betting and Gaming, FanDuel, Sportsbet, William Hill, Ladbrokes and Coral.

During his 19 years in the gaming industry, Cleminson has filled various senior commercial roles with Openbet and NYX Gaming Group, driving stronger partnerships and brand growth, while overseeing all aspects of client management, software development and delivery.  

“We’re thrilled to welcome Jeff at a time of such strong momentum Optimove is seeing in the gaming industry, to oversee commercial relationships with our existing client base,” said Motti Colman, Senior Director of Sales at Optimove. 

“Jeff’s proven track record handling blue-chip accounts in the iGaming industry is second to none. His knowledge and expertise will be invaluable as we ramp up efforts to help our clients drive customer-led growth, as well as supporting Optimove’s strategic business plans. 

“Jeff’s hire demonstrates we will leave no stone unturned in providing our clients with the best service possible. We plan to bring in more top talent in the future to support this vision.”

Cleminson added: “I’m excited to join Optimove and play a key role in the business’s rapid growth efforts through existing commercial relationships.

“I spent 19 fantastic years at SG Digital, implementing an array of account management structures and processes, helping the company grow from 50 to 10,000 employees. 

“I’m grateful to all the colleagues and customers I worked with, welcome the new challenge and look forward to applying my expertise at Optimove, which is experiencing very strong momentum in the gaming space.”

CRM marketing specialist Optimove recently announced a $75 million investment led by global growth investor Summit Partners.

The financing will support continued investment in strategic hiring and M&A, as well as an expansion of its customer relationship management marketing platform.