Kaizen Gaming, the online gambling subsidiary of OPAP SA, has confirmed the appointment of Pablo Puertas as Group Marketing Director.
The executive will form part of Kaizen’s new marketing leadership team, led by Chief Marketing Officer (CMO) Panos Konstantopoulos, that is charged with leading the strategic oversight and performance of Kaizen’s flagship Stoiximan and Betano brands
Puertas joins Kaizen from William Hill, where he formerly served as Head of Digital Marketing for International brands (2020-to-2021), and as Digital Marketing Manager for Spain.
In his remit as Marketing Director, Puertas will oversee team management and strategic planning across Kaizen’s seven market territories consisting of Greece and Cyprus under Stoiximan and Germany, Romania, Portugal, Brazil and Chile under the international brand of Betano.
“Kaizen Gaming is on a strong international growth path and in order to deliver on our expansion targets we need a team with solid international exposure,” Konstantopoulos commented on Puertas’ appointment.
“I am confident that Pablo brings the experience and skills we need to reinforce our brands across all markets. I am very pleased to welcome him on-board and look forward to working towards reaching our ambitions.”