Kambi Group Plc has confirmed the promotion of Cecilia Wachtmeister as new Chief Commercial Officer (CCO) of the Stockholm Nasdaq listed sports betting technology group.

A member of Kambi’s executive management team since 2019, Wachtmeister has formally served as the group’s EVP of Business and Group Functions. 

An expert in tech enterprise and commercial development, Wachtmeister is the former VP of Global Account management for Sony Mobile (2016-2018) and a ten-year leadership executive and Swedish telecoms multi-national Ericsson AB (2008-2016).

Wachtmeister commented on her promotion: “With a market-leading product and partner-first focus, it’s no surprise Kambi has enjoyed great success in recent years.

“Even though we are on a steep growth trajectory, we’ve barely scratched the surface of what’s possible which is why I’m looking forward to working with my talented commercial team to ensure Kambi can capitalise on the many exciting opportunities that lay ahead.”

Wachtmeister will lead a strengthened commercial team, with the promotions of Sarah Robertson, Jamie McKittrick and Veena Dhesi to SVP Sales, SVP Commercial Operations and SVP Partner Success respectively.

Dhesi is the latest addition to Kambi’s senior commercial team having joined in 2021 from leading corporate research and advisory firm Gartner, where she spent more than eight years, including in her most recent position as Director, Sales Growth Programs.

McKittrick has worked in sports betting for more than two decades and joined Kambi last year from B2C operator Entain where he was Group Head of Commercial.

Kambi has cited strong commercial momentum during early 2022, in which its has secured the new North American clients of MaximBet (Carousel Group) and Canadian operator  NorthStar Gaming.

“It has already been a busy start to the year with the signings of MaximBet and NorthStar Gaming and I am confident we have the right team and product in place to build on this success in 2022 and beyond,” Wachtmeister commented on positive developments.