Soft2Bet has strengthened its leadership team by appointing Kiril Nestorovski as its new Director of B2B, with responsibility for ‘leading and executing expansion strategies’ across its products and services.

In his new position, Nestorovski will lead the firm’s B2B operations in order to find an effective execution to its expansion plans across in new and emerging markets.

The firm successfully moved forward with its international growth strategy earlier this year by acquiring Malta Gaming Authority (MGA) licences for its Campobet and YoyoCasino brands.

“We’re delighted to have Kiril on board in this vital position,” said Boris Chaikin, CEO of Soft2Bet. “His insight and experience are a great fit for Soft2Bet, and with his appointment, we are emphasising our commitment to ensuring Soft2Bet recruits top talent and gets closer to the realisation of our ambitions to successfully grow our company and enter new regulated markets.”

Nestorovski has garnered 20 years experience in ICT sales, having held senior positions in the iGaming industry over the past eight years prior to joining Soft2Bet.

The new appointee’s last position was Head of Sales at EveryMatrix, where he was responsible for coordinating growth for new clients over the last three-and-a-half years.

He will be the second major hire of the year for Soft2Bet, following on from the appointment of Hamza Afifi as its new PR director. 

Nestorovski added: “I am happy to be given the opportunity to contribute to the continued success of Soft2Bet and leverage my experience and expertise in this challenging industry to help accelerate the Soft2Bet Rocketship to new heights.”