Ladbrokes is set to debut its new UK advertising campaign “Ladisfaction” to establish a new “brand platform”  for its heritage UK betting brand.

The campaign marks the first major creative work developed by Atomic London, Ladbrokes’ new lead creative agency, appointed in June 2025 by Entain Plc following a competitive pitch.

Atomic London replaces Neverland, which had served as Ladbrokes’ creative lead since 2020. The agency change forms part of a broader marketing reorganisation following the acquisition of Ladbrokes Coral by Entain Plc. 

During its five-year tenure, Neverland was responsible for several notable campaigns, including “Balloons”, “Million Drummers” (Euro 2020), and “Ladbrokes Play Together”—each aimed at repositioning the brand through bold, entertainment-led narratives.

Launched to coincide with the new English football season, Ladisfaction celebrates the unique thrill of Ladbrokes customers enjoying personal, humorous, and sometimes unexpected betting moments. As reported by Campaign UK, the platform seeks to reconnect Ladbrokes with its UK audience by being “relatable, funny and surprising.”

Speaking to Campaign UK, Charlotte Emery, Chief Marketing Officer at Entain UK, said: “Ladbrokes is a leading brand in the UK with incredible heritage and very passionate customers. 

“We wanted our creative platform to put Ladbrokes back at the heart of British betting and gaming culture and showcase a brand that is relatable, funny and surprising.”

The campaign is structured around three key advertising segments, each focusing on a different experience of the Ladbrokes product, showcasing LadBucks Choices, BetBuilder and Play Safe tools.

The Ladisfaction campaign will run across TV, BVOD, digital, paid social, radio and out-of-home, supported by a social and influencer push led by Atomic’s social agency Supernova, with The7stars managing media buying and planning.

Jon Goulding, CEO of Atomic London, added: “We and the Ladbrokes team were united in a vision to create a campaign that was a million miles from the sea of sameness that engulfs the category and spoke of the unique personal experience Ladbrokes offers.

“A campaign that would live everywhere, build and evolve over time, and have the impact to return Ladbrokes to its rightful place as the country’s no.1 betting and gaming brand.”

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