Leverate expands marketing capabilities with Smartico.ai deal

Smartico.ai, the real-time loyalty, gamification and marketing automation platform, will facilitate SAAS firm Leverate’s further expansion into the Forex/CFD/Crypto technology space after agreeing to roll out its marketing solutions.

Through the agreement, Smartico.ai will provide its automation and personalisation features which, the company emphasised, will “support ongoing user activity and successful journeys for Leverate’s clients”.

As a result, Leverate will have the option to both segment and target its clients “in the most sensible way” with marketing categories divided up by languages, country, currency, dedication status, or other specifications within the platform.

The flexible automation and personalisation features, Smartico.ai added, will also allow Leverate to support ongoing user activity and create successful user journeys for its clients.

In a statement, Smartico.ai said: “The technical integration has already taken place Q4 2021, during which the two companies merged plans, ideas, and best practices for successful execution.

“During the first months of the partnership, the two companies have already achieved the targeted results and continue to focus on improving practices and introducing even more visions and approaches. We will be sure to follow the Smartico.ai and Leverate.com journey, and all the new and exciting innovations that are sure to develop in the industry following this fruitful partnership.”

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