SIS (Sports Information Services) has secured its latest betting operator client, providing Loyalbet with horse and greyhound racing content from a range of countries.

The agreement will cover over 65,000 live horse and dog racing events annually from across 165 racecourses and tracks from five continents, including ‘premium live’ UK and Irish horse racing fixtures. 

Additionally, international horse racing coverage will include meetings from Canada, Dubai, Germany, Hungary, Latin America Mauritius, Mexico, Saudi Arabia, Singapore, Spain and the US, with greyhound content also provided from the UK, Ireland and Mexico. 

Christer Lovas, CEO at Loyalbet, said: “We’re delighted to have reached this agreement with SIS and are excited about being able to offer our customers the opportunity to bet on the world’s best horse and greyhound races.

“With over 65,000 live racing events a year on offer, we’re confident our customers will enjoy the regular short-form betting content now available to them, helping us to drive engagement and incremental revenues in the process.”

By linking with SIS, Loyalbet aims to secure daily ‘profitable’ short-form content, as its new partners’ coverage includes a betting event taking place every three minutes. 

SIS uses 24/7 live betting channels which include live streamed pictures, data, on-screen graphics with betting triggers and a variety of markets and prices. 

The agreement is SIS’ first operator content collaboration signed this month and its first in two months, following on from a long-term deal with bet365 for the provision of live greyhound coverage inked in March. 

Angel Calderon, Head of Sales (LatAm and Iberia) at SIS, remarked: “We’re pleased to announce this deal and look forward to working alongside Loyalbet to deliver its customers our marketing leading live pictures and data from the world’s leading racetracks.

“With an event available to bet on every three minutes, Loyalbet’s customers will be able to enjoy a betting experience second to none through our 24/7 Live Racing Channels and its unrivalled offering.”