Sports betting exchange operator Matchbook has announced the debut of its Matchbook Brokerage platform.

The Brokerage offering will be available as an exclusive service for customers to match large or bespoke trades that may not be accessible on the firm’s existing Matchbook Exchange markets. 

Matchbook maintains that operators may be able to leverage the product for marketing promotion or customer liability purposes, whilst also allowing for ‘bigger promotions’, placing of larger bets and reduction of operational exposure. 

Will Turl, Head of Commercial at Matchbook, said: “At Matchbook, we understand that bettors are frustrated at being stake factored by bookmakers or are unable to find the liquidity in the market for their bets. For these customers, we are delighted to be able to launch the Matchbook Brokerage service. 

In order to provide the service, Matchbook has tasked its brokerage team with working alongside ‘specialist counterparties’ to access high quality pricing and liquidity providers. 

These providers, the firm maintains, are available to lay bets on a ‘wide variety or betting markets’ and offer ‘unique prices’ on bespoke trades.

“Working with industry-leading liquidity providers, our brokerage team will be able to provide customers and operators with a quote for the very biggest of bets,” Turl continued.

“Only last week, we had significant interest in player prop markets for the NBA Finals and facilitated 26 bets and over $100k stakes on those markets. 

“We also had some notable action through our Brokerage service on Royal Ascot. This is the service that the betting industry has been begging for, and Matchbook is pleased to deliver it.”