Mikkel Munch-Jacobsgaard to head Investor Relations at Bettor Collective

Better Collective has filled the position of Director of Investor Relations, appointing Mikkel Munch-Jacobsgaard to replace Christina Bastius Thomsen.

The Danish digital sports media group detailed that Munch-Jacobsgaard – who will assume his new role on 1 June – has ‘followed Better Collective closely’ since the firm’s IPO in 2018.

Munch-Jacobsgaard therefore has a deep understanding of Better Collective’s business, as well as the wider industry dynamics it operates within, the firm explained. 

Flemming Pedersen, CFO of Better Collective, said: “In Better Collective we have known Mikkel for a long time, through our investor relations work, and have always been impressed with his knowledge of Better Collective’s business, the trends driving our industry and not least his deep understanding of the dynamics of the equity markets. 

“In our management team we are convinced that Mikkel’s professional skills and personality is a perfect match for Better Collective and our ambition to further build strong relations to our external stakeholders.”

Prior to joining Better Collective, Munch-Jacobsgaard worked in Institutional Equity Sales for Danske Bank and SEB, advising pan-European clients on investment in the Nordic markets. 

His new employer maintains that his experience in the equity investment space will bring ‘deep insight and network’ in the international capital markets to the company, as it looks to maintain momentum on multi-market growth. 

Although Munch-Jacobsgaard is replacing Better Collective’s current Director of Investor Relations, Bastius Thomsen will remain with the firm, moving onto a new role as Head of Corporate Compliance and Sustainability.

Munch-Jacobsgaard joins Better Collective as the firm undergoes a period of international commercial growth, having closed the final quarter of last year with revenue of $52.8 million – an increase of 44% from Q4 the previous year.

US developments have played a key role in the group’s success, with the firm recording a strong performance in this market last year, whilst other North American developments have seen the acquisition of Canada Sports Betting (CSB). 


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