Soft2Bet has strengthened its foothold in the Romanian market by launching its new sportsbook TopBet.ro.

The sportsbook focuses on motorsport and football culture, combining both competitive odds and an optimised player experience that is tailored to the interests of local sports fans.

What stands behind the motorsport focus is Romania’s proximity to major European circuits, which will be reflected in TopBet’s marketing campaigns, themed missions and seasonal offers built around grand prix weekends.

A core building pillar of TopBet is the Motivational Engineering Gaming Application (MEGA) engine, which transforms the player experience into a gamified process that offers bettors missions, challenges and quests with unlockable rewards to keep the sessions fresh.

Following Soft2Bet’s recent launch of its other popular product Swiper in Romania, MEGA’s success has already been proven there – accumulating high engagement rates from local players through the introduction of mission milestones and rewards which has visibly increased player engagement and customer retention.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “With TopBet.ro, we set out to create a brand that feels Romanian from the first tap, then added MEGA missions and challenges that turn derby days and grand prix weekends into journeys people return to. 

“What we prove on our own brands becomes the toolkit we offer partners, combining culturally tuned products with measurable engagement and the ability to scale with minimal integration effort.”

Besides sports, TopBet.ro also offers punters a casino lounge where players can use quick breaks to engage with popular slots, live dealer tables, and sports-themed titles that are delivered in a mobile-first format.

A representative from TopBet.ro added: “TopBet.ro is designed for Romanian fans who want more from every match. Together with Soft2Bet, we built a platform that connects sport, competition, and rewards in a way that feels natural and exciting. Our goal is to give every player the chance to experience the game like a champion.”