For any iGaming brand, marketing is one of the most challenging business functions. Marketers must be in tune with the target audience, generate creative ideas with exquisite execution and deliver healthy ROIs, all while keeping within ever-tightening budgets. 

But brands have an opportunity to cut some of those costs by utilising a third-party digital marketing agency such as mr.Booster. mr.Booster is a full-cycle marketing agency that works with iGaming companies to help them grow faster.

Core to its strategy is uniting media buying, SEO, creative production, influencer marketing and retargeting under one roof. The firm sees its role as simplifying marketing for clients and delivering measurable growth across multiple channels.

CEO of mr.Booster Leonid Pudov told SBC News that this all-in-one approach separates the company from the myriad of other agencies on the market. 

“Instead of juggling multiple vendors, clients work with a single partner for strategy, creative, media, SEO, and optimisation,” he said. “We also provide full transparency. Our proprietary mr.Booster Ad Platform gives real-time dashboards, financial reporting, and instant updates. This level of visibility allows operators to track ROI without delays.

“Finally, we bring innovation in formats and scale. We were among the first to launch and develop retargeting as a service, and with 10+ billion monthly impressions worldwide, we combine reach with creative engagement.”

So far, the company has over 30 iGaming specific clients and has delivered impactful campaigns worldwide. It plans to ramp up this as it continues to grow, and promises to maintain its 100% bespoke solutions with no shortcuts. 

The iGaming industry is witnessing several trends particularly from a marketing perspective. With AI and short form video becoming ever more important, marketers must be in tune with these technologies and how consumers interact with them. 

Pudov analysed some of these trends, noting these trends are reshaping how operators allocate budgets and scale performance.

He said: “Campaigns are becoming smarter and more precise, adapting in real time to user behaviour. This isn’t just theory; it’s happening now and operators who embrace it are seeing real competitive advantages. This makes AI powered personalisation so important.

“As is short-form and interactive video. Videos are still the most effective formats for capturing attention and driving conversions. But it’s not just about posting videos anymore, it’s about creating content that engages users immediately and guides them toward action.”

Being able to understand trends and enter new markets is ultimately futile if you cannot understand the power of your marketing campaign. Having a grasp of the numbers and what they mean is essential to justify any spend, and those numbers can go into making much smarter investment decisions moving forward. 

mr.Booster aims to deliver measurable results for all  of its clients, with accountability being one of its core values. This means the company aims to deliver all campaign aims to client satisfaction and help clients understand the numbers. 

Pudov noted that data-driven marketing is essential in the modern iGaming sector. 

“iGaming is one of the most measurable industries. Every impression, click and conversion can be tracked. Ignoring that data is effectively ignoring revenue.

Data-driven marketing helps operators:

• Focus budgets on the most profitable channels.
• Reactivate users through retargeting at a fraction of acquisition costs.
• Optimise campaigns in real time as player behaviors shift.

In such a competitive environment, working without real-life data isn’t just inefficient — it’s unsustainable.”

mr.Booster is itself a growing company and has big ambitions to be one of the most established agencies in iGaming. 

The company’s CEO heralded the second half of 2025 as an exciting phase for the agency, with big plans for 2026 in the pipeline too. 

Those plans begin this September at SBC Summit 2025 in Lisbon, where mr.Booster will be appearing to showcase its solutions to iGaming brands. It is also shortlisted for the Marketing Agency of the Year category at the inaugural Affiliate Leaders Awards.

As Pudov rounded off his conversation with SBC News, he said: Frankly, we’re not slowing down. We’ll be sharing real insights from the trenches and strengthening partnerships with operators who are serious about growth at conferences. 

“We’re also rolling out new projects with clients that push the boundaries of performance marketing and creative solutions — breakthrough campaigns that demonstrate what’s possible when you combine innovative strategy with the right technology platform.”