NetBet France has bolstered the available payment options for its customers, incorporating Apple Pay into its wider offering. 

The online sports betting and casino operator aims to enhance its visibility via the new partnership with Apple Pay, by allowing its customers to make simple, safe and secure payments. 

Features included with new offering include Face ID and Trust ID recognition, which the firm hopes will make the payments and deposits process for its customers quicker and easier.

The firm described ApplePay as ‘one of the most popular online payment methods in the world, offering sophisticated security steps that save Apple users time whilst effectively protecting their data’.

“Apple Pay is a state-of-the-art payment service that we are excited to bring to our many customers here at NetBet France,” said Ana Stef, Head of Payments at NetBet France. 

“Not only will our existing players benefit from this new option, but it will attract a broader range of Apple users to our platform where they can enjoy hundreds of casino games.”

By moving to strengthen its brand visibility and reputation – something it has previously done via partnerships with sports teams such as AS Saint-Etienne – in collaboration with Apple Pay, NetBet aims to differentiate itself from its competitors and engage with a ‘new generation of players’.

NetBet has been pursuing a strategy of expansion across Europe outside of its French domestic market in recent years, notably securing access to the Greek market in June of last year after the Hellenic Gaming Commission (HGC) granted the firm sports betting, casino and poker licences.