BC.Game has appointed a new Chief Executive Officer, Kar Kheng Giam, who will take on the hefty task of steering the crypto betting brand’s sometimes controversial strategy.

Known as ‘KK”, Giam previously worked at Coyote Bioscience, a Beijing-based biotechnology research company with interests in AI, big data, reagents and system platforms.

He was Vice President – International at the company between 2021-2023, and then a consultant between 2023-2025. Prior to this, he made his first foray into the gaming and entertainment space in 2012 as co-founder of both Topgame and Tinymobi.

The mobile game development companies were headquartered in Beijing and San Francisco, and developed casino and social games, including slots-style titles. This experience is likely what caught crypto and tech-focused BC.Game’s attention.

“BC.Game has built a strong global community by combining innovative technology with engaging entertainment experiences,” Giam remarked.

“I’m excited to take on this role at a time of significant opportunity for the business. With increasing demand for transparent, user-focused platforms and growing adoption of crypto in online gaming, we are well positioned to scale globally. 

“My focus will be on strengthening our presence in regulated markets, enhancing the platform experience and continuing to build trust with our users.”

A myriad of things to consider 

Giam takes over the helm at BC.Game at an interesting inflection point for both the emerging, and still largely grey, sector of crypto betting and for the wider betting and gaming industry as a whole.

Tax hikes across Europe and Latin America are significantly disrupting the traditional, fiat betting space. Regulations too are changing, and national regulators like the UK Gambling Commission (UKGC) and Dutch KSA are becoming increasingly attentive to unlicensed operations.

In the UK, BC.Game is most widely known for its football partnerships, being the official front-of-shirt sponsor for EFL Championship club and 2015/16 Premier League champions Leicester City FC.

The prevalence of unlicensed betting companies in English football has been a source of controversy, however. Firms like BC.Game target English football partnerships due to the scene’s international reach, serving their marketing ambitions in Asia, Africa, and other geographies.

The UK government looks set to ban unlicensed sponsors from British sports, however, with a consultation ongoing. This could spell the end for BC.Game’s partnership with Leicester, though it was unclear if the duo intended on renewing at the end of this season.

Elsewhere, questions continue to hang over BC.Game’s operating model and sustainability. 

The company was for a long-time licensed in Curaçao, but since 2024 a legal dispute with the local regulator and reports that it had declared bankruptcy it has been licensed in the Indian Ocean island of Anjouan.

The appointment of a new CEO, and one as experienced in the tech realm as Giam, suggests that BC.Game is more than confident it has ridden out these storms.

The firm has been targeting expansion in Africa of late, securing licences and sponsorship deals in Kenya last year, for example. It is also likely following discussions around the prospects of regulated crypto betting, such as in Estonia, with keen interest.