Alex Bukin, the former General Manager of ReferOn, has secured ownership of the platform while also becoming its Chief Executive Officer.

The affiliate management platform announced today that Bukin has completed his management buyout of the company following substantial growth over recent years.

Alongside Bukin’s change in role, Vlad Bondarenko has transitioned from Head of Product to Chief Product Officer and David Harris has moved from Operations Lead to Chief Operations Officer.

Leadership asserts that ReferOn’s focus post-management buyout and leadership transition will be on high performance tools and committing to delivering next generation affiliate management for the iGaming industry.

“This is an important moment for ReferOn and the beginning of a new chapter for the business,” Bukin remarked.

“The management buyout provides us with the long-term focus required to continually advance the platform. We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn’s continued growth across key markets.”

Founded in 2023 and headquartered in Cyprus, ReferOn functions as an affiliate management platform for the various affiliates which target engagement across the international iGaming industry.

The management buyout came after the firm cleared a number of milestones in its first 12 months of operations, reporting 35.7 million clicks, 2.4 million registrations, 18,000 affiliates and 136,000 active trackers.

The past year has seen the firm focus increasingly on technology enhancements and upgrades, specifically around Artificial Intelligence (AI) and crypto payments, alongside the launch of an analysis framework dubbed the ‘Evolution Cohort’ in March this year.