Global esports, odds feeds, risk management and iframe solutions provider Oddin.gg has confirmed a new strategic collaboration this week with upcoming North American technology firm SB22. 

Under the terms of the partnership, SB22 will benefit from implementing Oddin.gg’s iframe solution, described by the latter as a “state-of-the-art product designed to enhance sportsbooks with truly engaging esports betting offerings”. 

SB22’s mission is to create an immersive betting experience built on a modular transactional platform, while using its software solutions to disrupt the sports betting space.

The company’s COO, Vladimir Jovanovic, explained: “We are excited to partner with Oddin.gg and offer our clients an industry-leading esports betting solution. Our selection process was especially rigorous, as SB22 is a company full of gamers ourselves. For this reason, we are more than pleased to say that Oddin.gg, thanks to its extensive esports markets coverage and truly engaging esports offering, covers everything we were looking for and much more. 

“Being able to rely on their expertise, especially in risk management in such a constantly evolving vertical as esports, provides us with the additional comfort to fully focus on our business while still benefiting from the significant growth of esports betting.”

Marek Suchar, Managing Director and Co-founder of Oddin.gg, welcomed the alliance, saying: “Betting is considered the next layer of viewers’ engagement, therefore a better betting experience has been and will always be the ‘holy grail’ of the gaming world for the foreseeable future. 

“Partnering with SB22, we see all the trademarks of a future-ready company, built to create immersive betting experiences: hunger for innovation and thinking about the evolution of the betting industry. We are looking forward to collaborating with them on the mutual challenges ahead”.