Loot.Bet, the sportsbook subsidiary of gambling group React Gaming, has moved to enhance its esports offering via a partnership with Loot.Bet.

The B2B esports odds feeds, risk management services and iframe solutions provider will support Loot.Bet’s strategy of scaling its worldwide operations. 

This will include full provision of Oddin.gg’s esports odds feeds, which will be utilised by the React brand’s trading team.

“Loot.Bet is one of the most established global esports brands and one of the premier platforms in the esports betting space,” said Marek Suchar, Co-Founder and Managing Director of Oddin.gg. 

“This partnership confirms that Oddin.gg is moving in the right direction and that the quality of our solution is second to none. We are extremely excited to provide a solution that will certainly help improve Loot.Bet trading performance and uptime in the long run.”

The partnership is Oddin.gg’s second of this month, with the firm having entered into an agreement to support the launch of crypto casino Duelbits’ sportsbook operations, providing its full range of solutions. 

Leigh Hughes, React Gaming CEO, stated that the firm was aiming to enhance the capabilities and functionalities of its online betting platform in order to strengthen consumer engagement and topline performance via its deal with Oddin.gg.

The CEO further predicted that the partnership would have a ‘positive impact’ on Loot.Bet and React’s operating markets as a result of Oddin.gg’s ‘highest industry uptime and odds quality’. 

Peter Zhalau, Loot.Bet CEO, added: “Loot.Bet focuses on providing gamers with the most engaging betting solutions, hence the quality of the odds feed and lines availability are extremely important.

“Our trading team was impressed with the quality of the esports lines quoted by Oddin.gg. Their team is clearly capable of performing at the highest levels and will help us scale and grow our business worldwide so we can dedicate internal capacities to other initiatives. 

“Oddin.gg has everything we look for in a partner, and we’re excited about working together with them in the years to come.”