Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year.

As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020.

So far, the campaign has seen the duo collaborate on a video release which ‘proved to be a worthy and refreshing creative challenge’ for the marketing teams at both the sports betting and igaming tech company and the Italian top-flight team.

Infused with Parimatch’s yellow electric impulses, the TV commercial featured notable Juventus players such as Arthur Melo, Cristiano Ronaldo, Alvaro Morata, Luiz Da Silva Danilo and Wojciech Szczęsny.

Produced by Ukrainian production company Electric Sheep Film, the joint venture was a ‘huge global success’ according to Parimatch, helping the brand reach ‘millions of Juventus fans across the globe’.

Ivan Liashenko, CMO at Parimatch Tech, said: “Our first year of partnership with Juventus was a tremendous success, and we can’t express how much fun and excitement working with this iconic team brought to Parimatch. 

“Being a partner to a legendary club with over 120 years’ worth of history is an honour, and as our second year of mutual work begins, we can’t wait to launch several powerful campaigns together. 

“I am sure Juventus fans will be as excited as we are, as Juventus and Parimatch are ready to create even bolder and more entertaining digital and offline experiences than before. Stay tuned!”

In addition to continuing its campaign with Juventus, Parimatch has moved to enhance its foothold in the English sports space via agreements with three Premier League clubs – Aston Villa, Brighton and Hove Albion and Southampton.

This represented an expansion of the firm’s presence in the English top-flight, having previously partnered with Chelsea, Everton and Leicester City, whilst the agreements with the latter two teams have also been extended.