Parimatch Tech has expanded its sports sponsorship portfolio by signing a partnership with Chelsea FC covering the next three-seasons.

Under the terms of the agreement, Parimatch will leverage digital, social and logistical assets to create mutual branding opportunities for both itself and the 2020/21 UEFA Champions League holders..

In addition to utilising the West London club’s ‘bold and ambitious brand’, the firm will also create exclusive matchday experiences for fans throughout the upcoming 2021/22 Premier League season.

Roman Syrotian, Cо-CEO at Parimatch Tech, remarked: ‘Chelsea’s unique style, determination and charisma resonate perfectly with Parimatch’s passion for sport and ambition. 

“Becoming an official partner of 2020/21’s European champions is a great thrill and responsibility. Luckily, Parimatch is all about conquering new heights and unwinding emotions, and we are so excited for the next three years that this partnership is about to bring.

“As our two brands are used to winning in style and striving for success, we are very confident that this partnership will bring luck, countless victories and the thrill of the game to our company, to the club, and, in turn, to the millions of football fans across the globe.’

Cyprus-headquartered Parimatch Tech – which recently rebranded from its original brand to reflect its strategic vision – also maintains partnerships with Juventus of Serie A as well as prominent esports outfit Team Spirit and player Coldzera.

‘Both Chelsea and Parimatch strive for greatness,” said Guy Laurence, Chelsea FC’s CEO. “We are bold, ready to innovate and, most importantly, we were both born to win.

“Last year was immensely successful for Parimatch as they expanded and opened new markets, while launching several game-changing projects. Chelsea also showed its excellence, becoming European champions for the second time in our history! We are excited and proud of this partnership and the opportunities it brings.’