Enrico Bradamante has joined Pariplay as the igaming aggregator and content provider’s latest Chief Commercial Officer, with the firm identifying a goal to ‘boost Pariplay’s expansion strategy’.

Bradamante will be responsible for coordinating Pariplay’s global growth plans as the company looks to strengthen its position in international regulated markets, including in the burgeoning North American gaming sector where the company has signed ‘numerous significant partnerships’.

The new appointee has nine years experience in the igaming industry, having served as Managing Director of NetEnt – where he oversaw the launch of the supplier’s products in Italy and the Czech Republic as well a supply agreement with Paddy Power – and founding the Igaming European Network (iGEN) industry trade association, whilst he also currently sits on the Board of Enteractive.

“I’m delighted to join Pariplay at what is a very exciting time for the company and the industry as a whole,” Bradamante commented on his new position.

“Pariplay is a dynamic and innovative supplier with a premium platform and superior in-house content, and I look forward to bringing my own knowhow to the team to further evolve our products and to continue to push the boundaries in the industry.”

Pariplay is currently making moves to bolster its international profile on both sides of the Atlantic, having gone live in the UK, Spain, Sweden, Bulgaria, Italy, Portugal, Denmark, Romania, Switzerland and Germany in Europe and New Jersey and Colombia in the Americas. 

Additionally, the company holds B2B licences in UK, Malta, Gibraltar, Romania and Greece as well as West Virginia in the US, whilst it has secured over 20 operator partnerships in 2021 and facilitated over €850 million in bets monthly.

Adrian Bailey, Managing Director at Pariplay, commented: “We are thrilled to welcome Enrico to the team as he brings a wealth of knowledge and expertise that will further help us establish ourselves as a leading supplier to the global igaming industry.

“Following an impressive period of growth for the company which has seen us enter new jurisdictions and enhanced our product offering, the appointment of Enrico reflects our commitment to deliver the best service for our partners and the strategic decision to further extend our business into regulated markets.”