Genius Sports has agreed to power the ParlayBay portfolio of in-game accumulator solutions by providing its official sports data.

As a result of the new partnership, which supports the launch of ParlayBay, Genius Sports will provide official data from its portfolio of competitions including the English Premier League, NFL, AFA, Liga MX and EuroLeague Basketball.

“We are thrilled to introduce our company to the market as we set out on an exciting journey as a UX focused innovator of sports betting,” commented William Lövqvist, Commercial Manager at ParlayBay.

“To hit the ground running, we needed to find a big, reliable partner supplying trustworthy sports data on a global scale. After thorough evaluations we found Genius Sports to be the perfect match for our needs. 

“We are looking forward to establishing our product portfolio including some new types of sports models and betting markets, building the network of operator partners and generally growing in the market in cooperation with Genius.”

ParlayBay aims to create immersive live sports betting experiences through real-money betting games that have been “founded on parlay bets”. The start-up believes that this approach to games will enable players to “build quick-fire, unique and in-play accumulators”.