Newly launched betting games studio ParlayBay has secured its first supplier agreement with Ellmount Group the operating company of CasinoRoom.com. 

The agreement will see ParlayBay supply its entire suite of betting games, featuring the headline titles of STREAK, BOSS, GEKKO, CUT and RUSH – to help diversify CasinoRoom’s portfolio of games for sports audiences.

ParlayBay formally launched its studio last September at the SBC Summit Barcelona – aiming to become the sector’s leading supplier of next-gen sports games, providing “new player-centric experiences that engage beyond simple gamification standards”.

Completing its due diligence process, Ellmount confirmed that ParlayBay would join CasinoRoom’s stable of suppliers that include Evolution, Microgaming, Play’n Go, Yggdrasil, Red Tiger and NextGen Gaming

Ellmount Group CEO, Claës af Burén, welcomed the addition of ParlayBay suite as “online casino, and even more so sports betting, are in desperate need of innovation. Our customers deserve it, and we all need to find new and improved ways to engage with our customers.

Buren added: “There has been a lot of buzz globally around sports betting lately but honestly, there hasn’t been a whole lot of innovation going on. This is why I was super excited to see what ParlayBay had in the pipeline. I say it’s time for some serious change in what we offer our customers,” 

“We are very happy to be the first operator partner for ParlayBay and we look forward to disrupting the world of online light entertainment together, as ParlayBay steps up to the plate and delivers a much-needed game-changing experience.”

ParlayBay’s games take the key aspects of casino, social gaming and sports betting and deliver it to players in a refined, modern package that features a slick UI to accentuate game-play experiences. 

To make acquisition and engagement as seamless as possible, barriers to play are removed by its appeal to the broadest possible customer base – meaning that expert knowledge of sports betting stats is not required for players.

All products in ParlayBay’s portfolio offers fast gameplay, consisting of short rounds, with players able to enjoy re-buy, cash-out, leaderboards and other engagement and social tools.

William Lövqvist, Commercial Manager at ParlayBay, said: “Ellmount Group is a renowned and respected operator that shares our vision for the future of sports betting and entertainment. We couldn’t think of a better partner to make our debut with and to show their players an innovative, fun and engaging sports betting games product.  

“We are extremely proud of our games – they bring added value to bettors in a package that hasn’t been seen before. Next year will see us introduce more content and just like our launch titles, they will offer players a remarkable gaming experience. We can’t wait to see how they and the industry react.”