PressEnter Group has announced the rebrand and relaunch of its affiliate marketing programme under the new domain of – ‘PressEnter Partners’. 

The move follows the wider reorganisation of PressEnter Group, which announced its rebrand from its legacy identity of BetPoint Group last month.

The Malta-based operator is led by former ComeOn Gaming CEO Lahcene Merzoug, who took leadership of the company last April. In his role, he was tasked with developing European online gambling’s next raft of premium online gambling challenger brands.

The relaunched PressEnter Partners will manage the player acquisition programmes of online casinos 21.com, JustSpin, NeonVegas, NitroCasino, UltraCasino and just-launched Rapid Casino.

PressEnter’s new affiliate programme will be led by Hannes Thunberg who is the Head of PressEnter Partners.

Thunberg will lead a “team of multi-lingual professionals”, providing “a personal approach with all partners and the team is flexible with commission models, basing it on individual affiliate needs and preferences”.

“During the last three years, we have gone through an incredible journey,” Thunberg commented. “We started off as a single brand operator, and we are now a sizable organisation with six casino brands.

“While PressEnter Partners may have a new look and feel, the team behind it is unchanged. We will be looking to add to this incredible team moving forwards, as we continue to establish PressEnter Group as a leading iGaming organisation. “