PressEnter Group has confirmed the appointment of David Plumi as its regional managing director for Spain and LatAm markets, in a bid to enhance the igaming challenger group’s position within Spanish speaking territories.

In his new remit, Plumi has been tasked with building Spanish and LatAm teams whilst ensuring the business and its brands are ready for launch in each market. This includes 21.com, JustSpin, NeonVegas, NitroCasino, UItraCasino and the recently launched RapidCasino.

“It is a true honour to be joining the PressEnter Group and to be leading its charge into Spain and Latin America where our brands will undoubtedly become firm player favourites as they have elsewhere,” Plumi noted.

“I am looking forward to using my 12 plus years of industry experience to ensure that PressEnter makes a real impact in the region. LatAm really is the place to be, and we want to jump into the market early and build a foundation for growth while following regulations and ensuring compliance at all times.

“I have been following PressEnter’s journey for some time now and have heard many positive things about the company and its culture – I really am delighted to be part of such an extraordinary organisation.”

 Plumi’s previous senior management roles include being managing director for Spain at Betsson Group. Prior to that he was the head of VIP and CRM at the Stars Group.

Thomas Groven, chief commercial officer at PressEnter Group, added: “David is an incredibly talented and passionate executive with an unrivalled understanding of Spanish speaking markets. This makes him the perfect candidate to lead our drive into Spain and Latin America.

“These are markets where we see tremendous potential for our brands, but they are also markets with plenty of hurdles to clear. David is absolutely the best person for the job, and I look forward to working with him closely as we grow our presence in the region.”