Canadian sportsbook and esports betting provider Rivalry Corp has gained market access in Australia, securing a licence from the Northern Territory Racing Commission (NTRC).

The development marks Rivalry’s second market entry, building on last month’s launch in the Ontario market, and the firm has detailed it has already accepted deposits and bets in Australia. 

Under the conditions of the Racing and Betting Act 1983 (NT), the NTRC licence enables Rivalry to offer traditional sports and esports betting across the whole of the country. 

“We are very excited to bring Rivalry to customers in Australia,” said Steven Salz, Co-Founder and CEO of Rivalry. 

“We take a very different approach than traditional betting operators, and have been particularly successful among Gen Z and young Millennial’s across the globe. 

“We are very eager to start building our brand equity in Australia through a series of innovative activations and campaigns as we ramp up services throughout the remainder of 2022. As we do everywhere, servicing and helping to grow the esports and gaming community will be a priority for us.”

Rivalry’s product offering will include traditional sports such as football, cricket and boxing as well as popular esports titles such as Dota 2, League of Legends and Counter Strike: Global Offensive (CS:GO).