BetMakers Technology Group will further develop its fixed odds and racing wagering products after signing a new, long-term partnership with Racing and Wagering Western Australia (RWWA).
Under the terms of the agreement, BetMakers will provide fixed odds win, place and exotic bet types for all codes of racing across all RWWA’s sales channels including TABtouch as well as more than 320 retail agencies.
“We’re excited to announce this partnership with Racing and Wagering Western Australia and expect to start providing RWWA with fixed odds and form this week as we look forward to cultivating a strong relationship across both digital and retail betting channels,” said BetMakers Chief Product and Customer Officer, Martin Tripp.
“With RWWA covering approximately 54,000 races a year, the partnership is significant in furthering BetMakers’ presence in Western Australia.”
RWWA is a controlling authority for thoroughbred, harness and greyhound racing across Western Australia.
In addition to fostering racing’s development across the region, the authority also holds responsibility for the off-course wagering functions trading as the TAB.
Andrew Potts, RWWA Head of Risk and Trading, added: “With RWWA bringing its fixed odds racing business in-house it was critical for us to partner with a trusted market leader.
“The partnership with BetMakers will provide RWWA with the comfort of a smooth transition and the opportunity to develop its fixed odds racing product in the long term.
“BetMakers is the leading provider of fixed odds, not only in Australia but globally and we’re extremely excited to be working with the team.”